Do you know what you would do if your main product or service stopped being a hot commodity? If you're building a business solely based on the latest trend, you may make quick cash, but the longevity of your brand is in jeopardy.

After working for and alongside corporate entities for the last 10 years, I've seen the struggles that corporations face — many of which small businesses, in the race to compete, haven't utilized to their advantage.

It takes thoughtful wording that is easy to perpetuate across the various tactics within your campaign strategies. By creating the 4 base copy components below, you'll have the basic messaging for any successful marketing campaign!