3 Advantages Your Small Business Has Over Big Corps

As a small business owner or brand, you may feel like you're competing for the spotlight, and with less resources to get the upper hand. After working for and alongside corporate entities for the last 10 years, I've seen the struggles that corporations face — many of which small businesses, in the race to compete, haven't utilized to their advantage.

1: Your ear is to the streets.

Corporate companies spend A LOT of money on research and trying to understand their target audiences — which is an ongoing challenge as buying behavior continues to evolve. Likewise, many of the people in charge of promoting a corporation don't get actual face time with audiences. Their fight to stay in tune and personal with their clients is a constant struggle. You — being in the field and hands on with delivering your products and services directly to. customers — do. You can ask them directly about their daily routines, challenges, and desires — which gives you the playbook on how to keep them coming back.

2: You're a REAL person.  

Corporations spend EVEN MORE money on efforts to "personify" their companies. They don't want to be seen as corporate giants — and to stay relevant, they have to be relatable. People are more likely to make purchases based on PEOPLE they see themselves in. That's why influencers have become a successful investment for corporations, but you don't have to pay to make your brand feel more relatable. You are your brand.

3: You're not bound by political red tape.

From brainstorming and creating to the endless chains of approvals — corporate marketing efforts take months get off the ground and in front of audiences. That means that corporate companies are working to catch up and participate in trends before they faze out. And because so many people have a say in what actually goes to market, the original idea gets watered down a lot by so many voices. Your small business is in a much better position to respond to current events and trends, and faster. Better yet, you have more freedom to experiment and create the unconventional ideas that set new trends.

Let's chat about how you can leverage these advantages to reach your next level!