The Messaging Strategy Every Budding Business Needs For Success

Successful content marketing is — and will always be — a product of consistent messaging. This means reaching with your potential clients and customers in every possible way while conveying the same idea — which isn't luck.

It takes thoughtful wording that is easy to perpetuate across the various tactics within your campaign strategies. By creating the 4 base copy components below, you'll have the basic messaging for any successful marketing campaign!

Base Copy #3: Mission and/or Purpose

Not all companies have both a mission and a purpose, but both act as a north star for your organization's business, branding, and marketing efforts. Therefore, they should always be called back to in some way within your communications.

Base Copy #2: Company Tagline

A company tagline is a short, memorable phrase that captures the essence of a brand and communicates its core message or value in a concise way. Taglines are designed to leave a lasting impression, evoke emotion, or convey what a company stands for. They are often used in marketing and advertising to build brand identity and connect with customers. It's often a great way to sign out of an advertisement or welcome people to your website.

Base Copy #1: Value Propositions

A value proposition is a clear, concise statement that explains the key benefit or value a company, product, or service provides to its customers. It answers the question: Why should a customer choose your product or services over competitors? Good value propositions highlight what makes what you do unique, how it solves a problem or improves a situation, and why it is valuable to the customer.

Leveraging all of this messaging in a way that spreads your influence is strategic! It's crucial that each one:

• Genuinely represents your company.

• Makes sense to the people you're communicating to.

• Is versatile enough to reinforce over and over again

• Is used verbatim, word for word, every time.

  
  

Of course, there are many more components of your messaging that help streamline your marketing efforts, such your company values, biographies, and service descriptions. A seasoned content strategist can walk you through how to establish all the messaging you need for branding and marketing and how to get the most use out of them.