Danielle Hairston

Creating campaigns around holidays and seasonal observances is a smart marketing move. Below is a curated list of summer holidays and observances you may want to consider incorporating into your 2026 summer marketing plans.

We’ve been taught that if it looks right, it will perform. That if we post consistently, we’ll grow. That if we follow the trends, we’ll be seen. But we’re living in a time where audiences don’t respond the same way to overly curated content. According to Google, influence is defined as "the capacity to have an effect on the character, development, or behavior of someone or something." Here's what actually builds it.

In conversation, we all use filler words. “Um," “Like," “You know.” They help us think — but they don’t add meaning. Marketing copy can fall into the same habit. There are phrases that sound polished —“innovative solutions,” “industry-leading,” “committed to excellence” — but don’t actually tell your audience anything useful. Here's how not to fall into the empty-filler-words trap.